A clearer website for Structura Engineering

Working through Greenflag Media, I led the design and development of Structura Engineering’s new website. The project brought the firm’s existing content into a redesigned Webflow site that better reflected its work. The scope combined visual design, Webflow development, and content migration. Those pieces needed to work together: the new presentation had to support the material already on the site, while the build needed to give future updates a consistent home.

The previous site looked dated and was difficult to maintain. Structura needed a stronger presentation of its brand and a more practical way to keep the website current. A redesign alone would not address the maintenance problem. Moving the existing content was part of the work, so the project also had to consider how that material would fit into the new structure. The aim was a site that could present the firm clearly and remain practical to update after launch.

I redesigned and rebuilt the site in Webflow using Client-First, a consistent naming and organization system that makes future changes easier. I migrated the content, added subtle GSAP animation, and connected GA4 for engagement tracking. Client-First provided a shared approach to class naming and page organization throughout the Webflow build. That consistency matters when a team returns to a page later and needs to understand how it is assembled. The animation was kept subtle so the presentation supported the content. GA4 supplied a way to observe engagement with the finished site rather than rely only on the appearance of the redesign.

Structura has a refreshed website with a consistent structure for future updates and analytics to help the team understand how visitors use it.